Power Lunch and Learn: Hyper Local Digital Advertising to Increase New Customer Acquisition.
Date and Time
Thursday Jun 15, 2023
11:30 AM - 1:00 PM PDT
Thursday, June 15, 11:30 am
Trabocco Kitchen and Cocktails, 2213 S Shore Center, Alameda
Reaching Alamedans where they live, work and play online is more affordable and more effective than you think. In this Lunch & Learn we'll cover topics you can leverage for more customers including search, content, YouTube, apps, digital.
Key Takeaways –
- Learn about custom-developed sites for those on a budget.
- Understand the benefits of having a website and why you need one.
- Uncover how your website can do some of the "heavy lifting" of acquiring clients for you.
In today’s market, it is essential to have a website that functions appropriately, generates revenue, and shows off your credibility to your customers as a trusted business owner.
Roger Rouse, on24web
Will present on modern website creation and maintenance with intelligent search engine optimization. You are using your website to optimize your advertising ROI.
Roger Rouse is with on24web and is a Full Stack Website Developer right here in Alameda. He specializes in Custom Webdesign with a focus on Small businesses. He has been in business for 25 years serving Alameda and the entire Bay Area, and has successfully developed hundreds of websites for his customers. He believes in long-term relationships with those he works with. If you want to boost your online footprint with a professional custom-developed website, look no further.
John Sanchez - Digital Marketing & Business Consultant, Alameda Post, Advertising Director
Will present on programming the advertising platforms to reach your competitor’s customers when they search for them and using your advertising campaigns to optimize your website SEO.
John Sanchez has a degree in Economics and worked for many years in the securities industry as an options trader and stockbroker. He recognized the similarity of the underlying auction bidding system of the derivatives markets to the auction bidding system for hyper-local digital advertising. He began creating digital advertising campaigns for small businesses and nonprofit performing arts organizations in 2008.
For 10+ years, he has delivered 100s of millions of digital ads to local devices for clients such as Tapout Fitness, Subpar Minigolf, California Shakespeare Theater,
In 2023, after seeing the effects on the local business economy from the pandemic, John synthesized his years of experience running hyper-local digital campaigns and joined the Board of Directors of the Alameda Post to create an effective local digital advertising solution for Alameda business owners.